Investing in Online Marketing for Your Business

seo-companyOnline marketing has never been so important. As the world becomes more tech savvy and more companies and businesses are heading online to broadcast their services, competition is getting high. If you are wanting to join, or are already part of the world’s largest marketplace – the World Wide Web – then a SEO company is crucial to your online marketing success.

So where do you start?

Investing in your business or brand can be a little daunting and overwhelming. There are no strict rules or guidelines to follow, and it all comes down to a lot of research and a bit of common sense. Fortunately you are spoilt for choice when it comes to local SEO or national SEO services; they are everywhere, which is why you really need to invest in a long-term plan and do proper research in order to get the best service for you.

You are consequentially making a big investment when hiring a company for your brand/website. The writing is literally on the walls, and therefore it is essential that you invest in an honest, reliable, and reputable SEO company that not only has a good line of feedback to back it up, but who also practices ethical and reliable tactics.

The most important thing to consider before making the investment is whether you have both the funds and time to invest in online or web marketing and whether it’s something your website realistically needs.  Lot of people assume it will be a quick fix, but in reality, search engine optimisation is a lengthy process which always needs to be kept in check and regulated. If you are a small business, a large firm, an online business, or a brand seeking to gain brand awareness and profit from your website, then SEO can be the most beneficial way of going about this. However, if you are just a hobbyist who isn’t relying on your website for profits sake or alternately own a website/Blog out of fun or personal use.

Once you’ve established your goals and needs, you can start sourcing out services who specialise in your field and who’s online marketing techniques best suit your online-branding goals. Make sure to research the company’s website, ask any relevant questions, and look up past client case-studies to ensure you’re hiring a company that is highly regarded and professional.

Be wary of too good to be true prices or guarantees, companies who give only vague answers to your questions, or who are vague in their online marketing strategies, e.g. “We only use the best SEO strategies and trade secret tactics!”  You can check out a great site that provides SEO Quotes here.

When it comes down to it, research is everything. Shop around, get quotes, seek referrals, and establish your long-term online marketing goals.

Blog Writing Tips for Businesses

blogging-tipsWhile there are some people who simply have a knack for sitting at a desk and writing an awesome blog in under an hour, there are many that struggle to find a topic in the first place let along write about it. Blogging can be really beneficial for businesses that want to better engage with their customers but, unless you are already confident in your writing abilities, the entire process can seem more than a little daunting.

If you interested in setting up a blogging site for your business, here are tips you can follow to ensure you are picking the right topics and representing your company in the best possible way.

Realise your audience

Before you even begin coming up with your first topic you first need to decide who you are writing for. Realising who your audience is is the most crucial step in blog writing as this is going to direct you for every blog you write from now onwards. What does your audience what to know? What information is going to be of most value? And what can you offer them that no other blog can? These are important questions you should be asking yourself before writing that first title.

Assess the competition

One of the biggest problems for most blog writers is coming up with ideas. If you are a little lost or new to the blogging world, you may want to take a look at your competitors and see what they are offering their readers. Take a look at the topics they are choosing to talk about and which posts are gathering the most attention and why.

Assessing the completion should not be about seeing their good ideas and copying them but identifying how you can be different than them and what you can provide that they can’t. Discover areas that you want to improve on and find your own unique voice to contribute to your posts.

Create a calendar

Posting blogs needs to be a regular thing you put in your schedule and it is important to do it as often as you’re able. Set yourself a goal and stick to it. Whether it’s two blogs a day or a couple of posts a week, set up a calendar for yourself and get into the routine of writing a set number of blogs yourself or delegating to other writers. Make sure each blog is fresh and useful to your intended reader.

Proofread!

There are many times a blog may sound great at two in the morning only to be a complete disaster when you read it the next day. Give yourself enough time to put the blog aside for a couple of hours or even overnight so that you can read with fresh eyes. If you are not confident enough to proofread it yourself or simply want to get a second opinion before posting it for everyone to see, ask a co-worker or friend if they can go through it for you.

 

A Brief Introduction to SEO Friendly Site Architecture

seo site structureHave you ever tried to optimise a site and been disappointed with the results, even after you’ve invested a lot of time and effort? It may not be your fault – the site architecture may not have been suitable to begin with. Site architecture, i.e. hierarchy, structure and organisation within your site, is an important factor in how the search engines’ bots crawl your site, how they determine what it’s about, and how they rank it. Without a clear, strong site architecture, even the best content and on-page work won’t make much of a difference.

The good news is, if you’re building a site from scratch, there are plenty of things you can do to ensure you get the site architecture right the first time. Firstly, you can plan out your home page and inner pages so that information is arranged in categories that are increasingly narrower – so, your home page is all about the overall topic, and your inner pages are about subtopics. For example, if you have an online store, your home page can give a first overall impression of what you sell, your next level of inner pages can be product categories, and the level after that can be individual products. It’s all about making sure that things on your site are given a sensible, meaningful level of focus.

Secondly, you can double check the number of clicks it takes to get from your home page to your ‘deepest content’ – the sub-sub-sub-topics of your site. Ideally, this should be as few clicks as possible. As part of this, you should also make sure that things are connected to your home page in a sensible, easy to navigate way. Think of it like a family tree; everything should branch down and out from the home page, and you shouldn’t have to go sideways or in circles to find what you’re looking for. Another way to think of logical site architecture is like a reference book with chapters. For example, you’d expect to find information about cats in the ‘mammals’ chapter of a book about animals; you wouldn’t expect the book to be organised by what colour the animals are. What you’re aiming for in the end is ‘flat site architecture’ – no more than three clicks to the aforementioned deepest content. In other words, when you draw a diagram of your site architecture, it should have no more than four layers.

If you’re stuck working with an existing website, there are some techniques you can use to fake good site architecture. One is creating internal links between pages – for example, some copy on the home page or one click away from the home page might contain a link to a page that would otherwise be several clicks away. To plan this out, you need to be able to identify what parts of your deepest content you want to prioritise. Another technique, which you may or may not be able to utilise depending on the design of your site and what CMS you have, is to compare your current site content with your ideal site architecture, and move/rearrange content as much as possible. For example, you may decide to move some content up from a deeper level to a page which is fewer clicks away from the home page.

60 Ideas for Your Business Website Blog

60 Ideas for Your Business Website Blog

Ever find it difficult to come up with new things to write about for your business blog? If there haven’t been any big changes in your industry or within your company recently, it can be hard to feel inspired to write something. The following list is designed to provide a little inspiration, no matter what type of business you run.

  1. Expanded product descriptions
  2. Alternative product uses
  3. Product reviews
  4. How-to guides
  5. Product use skills tutorial
  6. Video demonstrations
  7. Product comparisons
  8. Unusual ways to use your product
  9. Scams in your industry
  10. Go in depth on a particular material or component featured in your products
  11. Employee profiles
  12. Founder/owner profile
  13. Industry legends
  14. Case studies
  15. Frequently asked questions – one by one
  16. Rants
  17. Raves
  18. Say thankyou for a testimonial you received
  19. Complaints
  20. Praise
  21. Anecdotes
  22. Open letters
  23. Explain a specialist term or piece of jargon
  24. Explain a rule or regulation relating to your industry
  25. Run a competition amongst blog commenters
  26. How your business has changed in recent economic conditions
  27. Exciting new research in your industry
  28. Profile a charity that’s close to your business
  29. Share an ‘insider’s secret’
  30. Checklists
  31. Recipes
  32. Describe a typical day in your organisation
  33. Go in depth on a time in your company history
  34. Discuss a contentious political matter related to your industry
  35. Recap the last week, month or year in your business
  36. Compare where your business is now to where you were when you started
  37. List some qualities customers should look for when shopping for your type of products
  38. Explain a store policy in depth
  39. Address a difficult customer service situation
  40. Respond to a news or opinion piece about your industry
  41. Explain how you determine what your product/service costs
  42. Talk about an industry leader you admire
  43. Describe your ideal customer
  44. Talk about something you offer that’s not widely advertised
  45. Showcase an upcoming addition to your range
  46. Report back on a professional conference or meeting you attended
  47. Update your customers on company news
  48. Create a series of ‘rejected ads’ for your business
  49. Write an article that relates current affairs back to your product or service
  50. Write an article that purposely takes an independent, contrarian view
  51. Create content that ends in discussion questions for commenters
  52. Create a poll for commenters
  53. Share a handy infographic related to your work
  54. Get a guest blogger to contribute their story
  55. Review a product that’s connected to, but not part of, your range
  56. Prepare a general post about the season or an upcoming holiday
  57. Create a list of your top five or ten bestselling products, and say what makes them popular
  58. Interview an employee
  59. Share staff picks or favourites from your product range

Talk about how your bu